WELCOME TO

FASHION SHIFT NOW

CHOOSE YOUR CHALLENGE

Keep your style, shift your habits !

SMALL

Give a new life to all the clothes you never wear: donate or sell them!

Once per year, examine your wardrobe and sell or give away what you don't wear. You'll see, there's a good feeling about giving them a new life! The best is to give to an association you know.

MEDIUM

Once a month, a discovery

Each month, make a slow fashion discovery

and share it on Facebook with our community! This can be in a second hand shop, swapping events, flea markets, making your own clothes or simply looking at an online sustainable brand in our shopping section!

LARGE

100% slow fashion year

It means that you will only buy slow fashion

Sustainable brands, second-hand items, swapping, making your own clothes... Be creative! The no go: fast fashion retailers. Demonstrate your will for a better fashion industry, and together, let's encourage slow fashion brands to grow.

OUR IMPACT

REDUCING OUR ENVIRONMENTAL FOOTPRINT...

...for each LARGE challenger, we will save approximately:

260 000 liters of water (producing just one pair of non-organic jeans already uses between 5000 and 25 000 liters or as much as one year of showering!),
494 kg of CO2 (which is like burning 214 L of petrol),
2 km2 of habitat,
2-6 kg of fertilizers, pesticides, insecticides and bleaches,
& by buying slow fashion, you invest in a fair & sustainable economy for people!

"MAINSTREAMING" SLOW FASHION...

...by discovering slow fashion, going sustainable and making our friends, family & pets contagiously ethical!

"SLOW" MAINSTREAM FASHION...

...by creating a growing community of conscious fashion consumers that adapt their behaviour, showing the fashion industry that more and more people are serious when they demand transparence and sustainability.

Convinced? Become a Fashion Shifter!

OUR VISION

Don't panic - no need to go naked. We can be stylish, AND keep the world in good shape.

THE PROBLEM

Most people know about the problems in the fashion industry, yet our habits & lack of knowledge about alternatives prevent our actions from reflecting this awareness. Alternatives also suffer from outdated stereotypes, such as the false belief that “ethical brands are for hippies”. As consumers do not change their behaviour, the fashion industry feels very little pressure, which strongly reduces its incentive to transform to a 100% slow fashion industry.

THE SOLUTION

An accessible-to-all movement that empowers EVERY consumer to have a positive impact on the fashion industry, both at a personal level and collectively. On a personal level, by discovering slow fashion & helping it become mainstream. Collectively, by creating a movement of citizens that pushes mainstream fashion to become sustainable.

WHAT'S WRONG WITH THE FASHION INDUSTRY?

Every time we buy clothes from a fast fashion source, these are some of the things we do to...

...THE PLANET WE LIVE ON

Water scarcity. The production of one single pair of non-organic jeans takes about 15 000 liters of water - as much water as one person uses for a year of showering!
GHG: one pair of jeans will travel for some 19.000 km, from cotton production to commercialisation
Land use and degradation, chemical pollution of soil (insecticides, pesticides, fertilizers), loss of biodiversity. Each pair of jeans produced accounts for about 75 gr of pesticides and 2 kg of chemical fertilizers.
Toxic production processes. In China, about 50.000 garment factories pour their used waters in the rivers
Landfill: one out of 2 consumers throws their jeans in the trash!

...THE PEOPLE THAT LIVE ON IT WITH US

Even if clothes factory jobs are often sought for, this is often for lack of any other alternative to survive. Many garment workers all around the globe suffer horrific inhumane working conditions. Even in certain clean and modern-looking factories, they have to deal with many problems including

Very poor wages, absence of job security and dangerous working conditions
Excessive hours & forced overtime
Sexual harassment and abuse
Child labour
Suppression or denial of trade union & other basic rights
Health problem, mental and physical exhaustion

...THE ANIMALS THAT SHARE IT WITH US

The production processes of wool, leather and fur involve animal for their skin, fur or for farming. Especially in countries where regulations are not restrictive, poor practices lead to misuse issues including severe neglect, mistreatment, malnutrition, infections, illnesses, or reprehensible methods as ‘tooth-grinding’ and ‘mulesing’.

Did you know that one fur coat costs the life of about 55 wild mink, 40 sables, 11 lynx, 18 red foxes, 11 silver foxes, 100 chinchillas, 30 rabbits, 9 beavers, 30 muskrats, 15 bobcats, 25 skunks, 14 otters, 125 ermines, 30 possums, 100 squirrels or 27 raccoons? The animals suffer excruciating pain during the extraction of their fur.

Find out more...