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WHICH CRITERIA FOR SLOW FASHION?

Slow fashion brands are evaluated according to their level of fairness & sustainability through the entire production cycle.

 

According to the Ethical Fashion Forum, ethical fashion is defined as “an approach to the design, sourcing and manufacture of clothing which maximises benefits to people and communities while minimising impact on the environment. […] The meaning of ethical goes beyond doing no harm, representing an approach which strives to take an active role in poverty reduction, sustainable livelihood creation, minimising and counteracting environmental concerns.”

 

When searching for slow fashion alternatives, we look out for brands that incorporate as many of these criteria as possible:

 

... DESIGN

 

Our first goal is to promote slow fashion and to offer you the choice among the best brands in terms of design and style. Many initiatives combine great fashion and the factors here below. So, let's enjoy these! 

 

...ENVIRONMENTAL

 

  • The use of certified organic, eco-friendly or recycled materials. Certified organic and eco-friendly refer to the farming of crops or animals conform sustainable agricultural practices, such as without pesticides, GMOs, or synthetic fertilizers, and respecting the wellbeing of animals (including the absence of factory farming, growth hormones, and controversial methods whereby animals are mistreated)

  • Minimised water use

  • Minimisation of waste and maximisation of energy efficiency with resources like electricity and fuel; such as local production to minimise ‘clothes kilometres’, responsible marketing and minimised packaging.

  • The absence or reduction of toxic bleaches, dyes and other chemical products

  • Traceability throughout the product supply chain in terms of the origin of materials, the production cycle and the treatment of animals

 

...SOCIAL

 

  • Fairtrade for producers of raw materials such as cotton, as well as for workers in farms and factories. Fair trade refer refers to fair living wages that support sustainable livelihoods, but also, 

  • Worker’s rights and safe working conditions that comply with the International Labour Organisation’s main labour standards (ideally verified by a third party) as well as, 

  • various factors such as long-term relationships, capacity building, and empowerment of producers.

 

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